Press kit
Resources for journalists, bloggers, and curious shoppers.
Everything you need to write about Gearfinch — what we do, how we do it, and where to grab the assets. Email us if anything's missing.
What Gearfinch is
Gearfinch is an independent activewear price tracker. We watch the major brands daily across four markets and rank deals by genuine discount versus each product's own 90-day price history — so shoppers can tell a real markdown from a routine one.
How we track prices
Every brand we track gets visited daily; every observation lands in a time-series table that's never overwritten. "Deals" are computed against each product's own 90-day history, not the strikethrough number the retailer chose to display today.
The deeper write-ups (linked below) explain why this matters and what we've found across four months of observation.
- The "compare-at" price is mostly a fiction
- When each brand actually drops prices
- Finding real activewear dupes — a methodology
Brand assets
Click to download. The wordmark is a single SVG; the OG image is the 1200×630 PNG we serve as the open-graph card.
Brands we track
Eight brands at launch, across US / FR / GB / DE markets. Tagline + origin city per brand; click through for the full data we publish.
- View →Gymshark · Solihull, United KingdomOutlet-driven · 30-50% off year-round
- View →NVGTN · United StatesDrop-driven · soft, buttery, sells through fast
- View →Oner Active · London, United KingdomQuarterly sales · structured, sculpting, performance-led
- View →Born Primitive · Virginia Beach, United StatesQuarterly sales · CrossFit-adjacent training pieces
- View →TALA · London, United KingdomQuarterly sales · recycled-fabric, premium build
- View →AYBL · Leicester, United KingdomDrop-driven · accessible seamless, frequent drops
- View →Alo Yoga · Beverly Hills, United StatesPermanent clearance · athleisure with celebrity halo
- View →Alphalete · Houston, United StatesRare sales · premium build, two genuine sales per quarter
Writing about us?
Drop us an email and tell us what you're working on. We'll send a custom data pull, set up a call with the team, or share anything else that helps the piece.
Email hello@gearfinch.com